Project Red Ribbon is a national campaign reminding Canadians to never drive impaired during the busy holiday season.

The iconic red ribbon is a simple but powerful symbol that spreads the message of sober driving. It reminds everyone that every safe choice saves lives.

By pledging to never drive impaired, you help make our roads and communities safer for everyone.

Why Your Support Matters

EMBRACE THE SOBER DRIVING COMMITMENT

Every year, hundreds of Canadians are killed, and thousands more are injured in crashes involving alcohol, cannabis, and other drugs. Each of these losses is a preventable tragedy.
 
For Rebecca’s parents, Connie and Mark, and sister Victoria, the holidays are a painful reminder of their loss, marked by an empty chair at the table. On October 3, 2021, 22-year-old Rebecca was on her way home when her car was hit head-on by an impaired driver. She was killed instantly, leaving an irreplaceable void in the lives of everyone who knew her. Rebecca was kind-hearted and a fierce animal lover. With her death, the world is less bright.
 
“The pain of losing Rebecca is with us every second. Impaired driving didn’t just take her life — it took a piece of our hearts. We want Canadians to feel the weight of this loss and make the choice to never drive impaired.”
 
Pledging to never drive impaired is a vital step toward ensuring the safety of our roads and communities. By joining Project Red Ribbon, we collectively contribute to a safer holiday season and a brighter future, reminding everyone that the responsibility to prevent impaired driving begins with each one of us.

EMBRACE THE SOBER DRIVING COMMITMENT

 

  • The iconic red ribbon is a simple but powerful symbol that spreads the message of sober driving. It reminds everyone that every safe choice saves lives.
  • Wear your red ribbon and/or display your car decal as a sign of your commitment to always drive sober. Encourage your family and friends to do the same. You can get your red ribbon and/or car decal by donating online here on our website, visiting one of our many sponsors’ outlets, or contacting your nearest MADD Canada Chapter.
  • Share a picture of your red ribbon and/or car decal on social media! Don’t forget to tag @MADDcanada and use the hashtag #ProjectRedRibbon. Show us your red ribbon and/or car decal, take a photo and share it on Facebook, Twitter, Instagram, TikTok or LinkedIn.

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Phone: 1-800-665-6233 or 905-829-8805
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Email: info@madd.ca